The importance of resources
Geoffrey Hinton, one of the pioneers of artificial intelligence and winner of the Turing Award, resigned from Google earlier this month, motivated by his desire to speak out freely about the dangers of AI. The researcher admits that he now partly regrets his contribution to this innovative field. A few weeks later, Sam Altman, OpenAI's CEO, surprised everyone at his speech at the latest MIT event by announcing that the era of AI models such as GPT-4 was coming to an end.
Is the AI hype already over? Is there an AI in the room that could substitute for our thoughts?
Sam Altman's thinking is based on the need for quality rather than quantity. Yet the artificial intelligences we use in our daily lives, such as ChatGPT or Midjourney, placed "graciously" at our disposal, produce undifferentiated mass content whose sources are never identified, let alone cited. ChatGPT's parameters have undergone limitless inflation, each time heralded as a major market differentiator. The race for volume will not allow for more quality in AI-generated content.
But it's "quality" that keeps an audience's attention. When humans write, they propose a point of view, defend a cause, argue for a target or an audience. When AI writes, it proposes an efficient text, using codes "à la façon de", never creating them.
The quality of productions produced by artificial intelligence will be based on access to the best sources of information and data published by the best creative minds, artists, authors, philosophers, researchers... And these sources are always subject to a system of copyright, protected by intellectual property, which feeds an entire global industry. And these sources are always subject to a system of copyright, protected by intellectual property that feeds an entire global industry... The legal responses are not long in coming:
- Artists such as Sarah Andersen, Kelly McKernan and Karla Ortiz are suing AI companies for unauthorized use of their content,
- Universal Music has asked Spotify and Apple Music to prevent AI companies from accessing their copyrighted catalogs,
- Samsung warned employees not to use AI tools like ChatGPT for security reasons,
- Twitter, Reddit, Stack Overflow and others want AI companies to pay to use data hosted by their platforms,
- Italy banned ChatGPT for privacy reasons and likely breaches of the European RGPD.
This brings us back to what makes quality content: its author, its reputation, its authority, its notoriety, its sources, its uniqueness. So work on your uniqueness - no AI can replace it.