In the world of luxury, where image is king, brands are constantly seeking to innovate in order to capture the attention of their audience. Today, artificial intelligence (AI) is revolutionizing brand content, particularly with virtual models. These digital models offer an innovative alternative to traditional mannequins, enabling fashion and jewelry brands to optimize their communication on social networks.

"Balmain Army

A visual revolution for brands

AI-powered virtual mannequins bring a new dimension to digital content creation. According to a Gartner study, by 2030, 30% of advertising content for major brands will be generated by AI. Already, houses like Balmain have understood the importance of this innovation by launching their own "Balmain Army", a set of digital mannequins that reflect the brand's visual identity and values. Prada and Gucci have also experimented with campaigns featuring these digital avatars, attracting millions of interactions on Instagram and TikTok.

With the global market for AI applied to fashion estimated at $4.4 billion by 2027, with annual growth of 36.9% (Grand View Research), it's becoming clear that these new technologies are set to become standard in the luxury industry.

Why use AI models for brand content?

1. Unlimited customization

AI mannequins enable brands to create digital ambassadors perfectly aligned with their DNA. Morphology, skin tone, attitude, style... everything can be modulated to match the brand's identity and capture the attention of different market segments. Lil Miquela, for example, a virtual influencer followed by 2.6 million followers on Instagram, has won over many prestigious houses such as Prada, Calvin Klein and Dior. Her engagement rate is on average three times higher than that of human influencers, illustrating the strong potential of these new digital icons.

2. Greater commitment to social networks

Content featuring virtual models captivates audiences. Virtual model Aitana López, created by The Clueless, is concrete proof of this: with over 340,000 followers on Instagram, she generates up to 10,000 euros a month in collaborations, proving that these avatars can not only capture attention, but also become an important source of revenue for brands.

3. Lower costs and more agile production

Traditional photo shoots account for a significant proportion of luxury brands' marketing budgets. Between studio rental, model salaries, logistics and post-production costs, costs can quickly soar. With AI models, a brand can create high-definition visuals without material constraints. Forbes estimates that these campaigns reduce production costs by up to 60%.

Some brands have already taken the plunge. Moncler, for example, recently used virtual mannequins and AI tools such as Midjourney and Runway to design a 14-piece collection. This approach combined innovation and heritage, while reducing the constraints associated with traditional shoots.

Raising your brand image

Artcare reinvents fashion and luxury through virtual mannequins of unparalleled precision. A new vision of brand imagery, to carry your DNA, with no compromise between aesthetics and innovation.

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AI models, a strategic lever for brand content!