Fashion brands integrating AI into their designs

Artificial intelligence is gradually establishing itself as an essential lever for innovation in the fashion industry. A number of pioneering brands have already explored its potential to design new collections. Let's take a look at some of the houses that are reinventing the creative process thanks to AI.

Jules: revisiting the classics with generative AI

In September 2024, French brand Jules unveiled a collection of 11 pieces designed entirely using generative AI. This initiative, carried out in collaboration with startup IMKI, reinterpreted its classics from the 2000s while preserving the brand's DNA. A bold gamble, illustrating how artificial intelligence can enrich creativity without distorting it.

Moncler: between tradition and avant-garde

Italian fashion house Moncler has pushed back the boundaries of design by collaborating with Chinese artist Lulu Li on a 14-piece collection created using AI tools such as Runway and Midjourney. Launched in October 2024, this collection illustrates the ability of artificial intelligence to fuse artistic influences with traditional know-how.

The Kooples: an AI capsule presented at CES 2024

The Kooples teamed up with IMKI to present an "AI-powered Capsule Collection" at the Consumer Electronics Show (CES) 2024 in Las Vegas. The collection revisited the brand's iconic pieces, including perfectos, jeans and dresses, infusing them with a futuristic touch. An initiative that reveals the growing impact of AI in contemporary fashion design and aesthetics.

Revolve: the rise of AI collections in e-commerce

The Revolve platform was one of the first e-commerce players to market collections from IA Fashion Week, organized by Maison Meta. Pieces by the event's three winners were put on sale on Revolve.com, with prices ranging from $250 to $1,600. A strategy that testifies to the market's growing interest in AI-assisted design.

Casablanca: AI as a co-creation tool

True to its avant-garde spirit, Casablanca has integrated technologies such as Midjourney and DALL-E into its creative process. This approach enables it to explore new stylistic perspectives while retaining a recognizable aesthetic. A further demonstration of how AI can serve as a tool for inspiration and co-creation.

AI, a new paradigm for fashion

These examples illustrate the transformation underway in the fashion industry, where AI is opening up unprecedented horizons in creation and production. Artcare is fully part of this revolution, offering fashion, jewelry and luxury brands virtual mannequins of unrivalled quality. By combining artificial intelligence and CGI, Artcare redefines the visual standards of e-commerce and brand content, guaranteeing a flexibility and fidelity to brand identity unrivalled on the market.

Artificial intelligence is no longer a simple tool: it has become a true creative partner. And with Artcare, it's now shaping the image of the world's leading fashion houses, providing a solution of excellence adapted to the demands of luxury.

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Artcare reinvents fashion and luxury through virtual mannequins of unparalleled precision. A new vision of brand imagery, to carry your DNA, with no compromise between aesthetics and innovation.

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