Artcare at Première Vision
On February 11, 2025, Artcare had the privilege of attending the Première Vision trade show in Paris, a must-attend event for those involved in the fashion and textile industries. This edition was dedicated to know-how, highlighting craftsmanship, technological innovations and the sector's environmental challenges.
Among the day's highlights, I attended several fascinating conferences:
Project T-REX: Demonstration of a new working method to activate a circular textile ecosystem by Drishti Masand (adidas) and Xavier Villetard (Veolia). A captivating presentation on new practices aimed at making the textile industry more sustainable and circular.
Natural materials and environmental labelling regulations: what consequences for the fashion industry? presented by Damien Pommeret of The Woolmark Company. An essential insight into the impact of new environmental regulations and how brands can adapt to them.
These interventions resonated with Artcare's mission: how can artificial intelligence simultaneously preserve, enhance and transform traditional know-how? By creating ultra-realistic virtual mannequins for major fashion brands, we enable more agile and sustainable image production, while respecting the sector's aesthetic codes.
