Our vision
Our ambition
Artificial intelligence represents a major advance for the fashion and luxury industry, opening up new opportunities for creation and efficiency. and efficiency. However, it must be developed in a way that is humane ethical and sustainable approach. We call this demand for innovation combined with respect for fundamental values Hard Care.
Making generative AI a tool of the future of the future for visual creation in fashion and luxury, in harmony with brand values, respect for talent and all stakeholders.
HARD CARE: OUR ESG MANIFESTO
At Artcare, we believe in responsible innovation, where technology serves creation without ever sacrificing ethics, human well-being or the environment. Our mission is to reinvent image production for luxury and fashion brands, combining advances in generative AI with aesthetic excellence and French know-how.
But this revolution cannot be achieved without commitment. That's why we structure our approach around four fundamental ESG pillars:
1. People at the heart of innovation
Our team is our strength. Multicultural and spread between China, Greece and Paris, it brings together talents from the fields of graphic design, CGI and artificial intelligence. We are committed to :
- Provide ongoing training to support the skills development of our ms employees and freelancers at L'Eco système d'Artcare.
- Promote a balance between professional and personal life, with the right to disconnect and respectful working conditions, wherever you live.
- Refuse to collaborate with customers who exert excessive pressure or who do not respect the human values of care provided to our employees.
- Valuing diversity and inclusion within our organization.
2. Ethical AI that respects rights
Innovation cannot exist without a solid ethical framework. We are committed to :
- Protect intellectual property by guaranteeing respect for the rights of brands and creators.
- Ensure transparency and ethics in the use of generative AI: with our employees, with brands and all our partners.
- To work only with partners who share our commitments in terms of personal data and image rights.
3. A sustainable alternative to traditional production
Physical photo shoots have a significant environmental cost. We offer a more sober and responsible alternative:
- Reduced carbon footprint thanks to AI image production, limiting logistics, transport and material waste.
- Use of reconditioned equipment, limiting paper printing and encouraging teleworking.
- Gradual integration of ISO 26000 principles to structure our corporate social responsibility commitments.
4. A transparent, committed partnership with our customers
We work with leading luxury and fashion houses, bringing innovation that respects their values and DNA.
- We are committed to offering technological solutions aligned with brand identity.
- We guarantee ethical business practices, with strict compliance with contractual commitments and payment deadlines.
- We actively participate in the evolution of the sector by integrating AI in a creative, responsible and sustainable way, and by regularly participating in conferences and sharing our know-how and expertise.
Raising your brand image
Artcare reinvents fashion and luxury through virtual mannequins of unparalleled precision. A new vision of brand imagery, to carry your DNA, with no compromise between aesthetics and innovation.
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