Training
Generative AI & Branding
AI is overturning the codes of creation, communication and desirability.
1 day - face-to-face
📍14rue du Mail - 75 002 PARIS
Friday, October 10 (SOLD OUT)
Thursday, November 6, 2025
Thursday, January 29, 2026
For whom?
CEO, Brand Director, Marketing, Image, AD, Content...
If you're in charge of your brand's identity and want to understand how AI can transform your content, campaigns and storytelling, this course is for you.
Hosted by Sandrine Decorde, founder of Artcare and AI Ambassador for the French Ministry of the Economy, Finance and Digital Sovereignty, an expert in creative industry transformation, she has been supporting fashion and education brands in their strategic mutations for 20 years. An entrepreneur, she has held several management positions (CEO, CMO, COO) piloting the adoption of innovative technologies such as artificial intelligence and blockchain since 2015.
This one-day event offers a comprehensive overview of generative AI applied to the world of luxury and fashion. You'll learn how to understand the impact of AI on brand image, identify relevant use cases (AI mannequins, visual production, customer personalization), and structure an AI strategy aligned with your brand's identity and values.
The program alternates between theoretical input and practical application: state-of-the-art technologies and trends, diversity and ethics of virtual mannequins, AI-assisted visual creation and storytelling, personalization and customer experience, risk management, bias and governance, followed by the construction of a strategic roadmap. The final workshop enables each participant to build a concrete action plan adapted to his or her own context.
To better understand your needs :