Artcare specializes in the creation of hyper-realistic AI-powered virtual mannequins for the fashion and jewelry industries. We offer a complete service that includes design, styling, dressing and delivery of digital assets. Its services go beyond the simple creation of mannequins and include integration into e-commerce platforms and the creation of branded content. Artcare relies on AI to solve problems such as model availability, image rights and production costs, and uses blockchain technology for intellectual property protection.

The process is generally divided into four stages: design, styling, dressing and delivery of the final digital assets. Artcare works closely with its clients to define the desired aesthetic, pose and expressions of the mannequins. This can include considerations of target audience, brand identity and specific project needs. For example, Artcare presented several models of different ages and demographics, and worked closely with clients on elements such as color palettes. The creative process typically takes 2-3 weeks for a complete mannequin identity. In addition, Artcare integrates existing flat photos and 3D models into the mannequins.

AI mannequins offer several key advantages. They offer greater flexibility and availability, as virtual mannequins are not tied to schedules, locations or traditional models. They guarantee consistency of brand representation across different platforms. In addition, AI models can reduce production costs by 10-20% compared to traditional photography, while simplifying the annual photo shoot process, since multiple poses and outfits can be created from a single model. They also offer a diverse range of models, which is increasingly important in today's market.

Artcare works with clients from a variety of sectors, in particular fashion and jewelry brands. Our client base includes both established brands and smaller companies looking to innovate their visual strategies. These clients turn to Artcare to simplify photo shoots and extend their marketing reach while reducing costs. Artcare offers specialized solutions, such as mannequins for children's fashion and haute couture, to meet the diverse needs of each client.

The emerging role of "AI designer" bridges the gap between creative vision and technical execution. It combines skills in creative areas such as motion design and animation with a technical understanding of AI and digital tools. This role is essential to ensure that AI models are both aesthetically pleasing and technically sound, and to drive innovation in the way AI is used in creative processes, for example by guaranteeing the technical quality of a project.

Artcare emphasizes the need to standardize work processes and use tools such as Trello. The company is exploring the possibilities of a local, independent technical team, and is focusing on optimizing workflows and API keys. Cost analysis and efficient pricing are also important, and meetings with stakeholders are planned to address these topics. Emphasis is placed on ensuring that the technical team can work independently without seeing what's going on "under the hood" of the platform.

Artcare is very attentive to the ethical implications and practical challenges of using AI to create human-like characters. The rights associated with real models generated by AI are under discussion, and Artcare is taking steps to protect its intellectual property through blockchain technology. Artcare also prioritizes the representation of diversity in AI models and ensures that all assets produced align with their customers' values.

Artcare prioritizes quality over cost-cutting, and aims to develop unique, cutting-edge products that would not be possible without this technology. They envisage a mix of bootstrapping and strategic investment to maintain financial independence while ensuring scalability, with plans to raise significant funds of between €500,000 and €1 million from strategic business angels by the end of the year. They also plan to implement a unique, decentralized approach to their business model. This will include recruiting freelancers and setting up workflows and systems to ensure that freelancers are able to work on the platform without seeing the underlying mechanisms.