How do fashion brand customers react to AI-generated mannequins?

The rise of virtual mannequins powered by artificial intelligence is transforming the way fashion, jewelry and luxury brands design their visual campaigns. While this innovation offers undeniable advantages in terms of flexibility and efficiency, it also raises questions among consumers. For brands, it is essential to understand these reactions in order to adopt a strategy that is transparent and aligned with their identity.

A positive reception driven by innovation and inclusiveness

Representation and diversity

Virtual mannequins enable a broader, more inclusive representation of different morphologies, sizes and origins. Brands such as Levi's and Savage x Fenty are already using these avatars to reflect the diversity of their audience. This approach strengthens the bond between the brand and its customers, who recognize themselves more clearly in the visuals presented.

Immersive experience and engagement

The use of AI-generated mannequins enhances the online shopping experience. A more realistic setting of the garments helps consumers to better project themselves, thus limiting returns and increasing satisfaction. The luxury sector, where detail is paramount, finds in this technology a means of magnifying collections while preserving their essence.

While quantitative studies on this subject are still limited or not public as of March 18, 2025, on social networks like X, posts reveal that around 30-40% of comments (according to informal engagement analyses) express admiration for technological innovation or aesthetics.

An image of modernity

The appeal of technology and innovation is particularly strong among younger generations. On social networks, campaigns featuring virtual mannequins captivate and engage, offering brands a new way to connect with their audience.

Artcare: the right answer to brand challenges

Artcare is part of this revolution, offering virtual mannequins of unrivalled quality, designed using an exclusive workflow combining AI and CGI. Our avatars are realistic and adapted to the DNA of each brand, guaranteeing a natural, authentic result. We support our customers in defining precise briefs, ensuring a faithful and balanced representation.

By integrating virtual mannequins with discernment and transparency, fashion and luxury brands can take advantage of this advance without suffering any setbacks. The future of digital fashion lies in a subtle balance between technological innovation and respect for consumer expectations. At Artcare, we are convinced that this evolution, if properly managed, will open up new prospects for the sector.

Raising your brand image

Artcare reinvents fashion and luxury through virtual mannequins of unparalleled precision. A new vision of brand imagery, to carry your DNA, with no compromise between aesthetics and innovation.

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