Renowned French photographer Yann Arthus-Bertrand is joining forces with #EnsembleUkraine, a French Tech collective committed to Ukraine, by offering his first NFT for a charity sale.
From 15/4, 25,000 NFTs will be on sale to raise funds to help Ukrainian artists and finance the humanitarian actions led by #EnsembleUkraine. Alongside Yann Arthus-Bertrand, best known for his "Earth from Above" series which has toured the world and helped raise awareness of environmental issues, many artists have donated works. For the committed photographer, this is his first NFT. Yann Arthus Bertrand has always been passionate about the animal world and the natural environment. At the age of 30, he carried out a study on the behavior of a family of lions in the Masai Mara reserve. For the first Rio conference in 1992, Yann decided to prepare a major work for the year 2000 on the state of the planet: La Terre vue du ciel. The book was a great success, selling over 3 million copies. Yann Arthus-Bertrand then created the GoodPlanet foundation to raise public awareness of environmental issues. He was named Goodwill Ambassador for the United Nations Environment Programme on Earth Day (April 22, 2009). In 2006, Yann began the From Above series and went on to produce the feature film Home.