Generative AI is transforming the creative industries. After revolutionizing advertising, design and digital marketing, it is now making inroads into cinema and TV series. The latest example: Netflix has announced that it has used artificial intelligence to generate a VFX sequence in its new series L'Éternaute. This symbolic turning point in audiovisual production confirms what fashion, luxury and image experts are already experiencing: artificial intelligence is no longer a gadget, it's a powerful gas pedal of creation, efficiency and differentiation.

At Artcare, this transition is at the heart of our approach. As a pioneer of AI virtual mannequins and augmented visual solutions, we are accompanying brands in this transformation, with a clear objective: to enable them to retain control over their image while exploring the new visual languages enabled by AI.

What Netflix reveals about the future of branded visuals

L'Éternaute, an Argentinian series halfway between science fiction and survival, is set in a Buenos Aires covered in toxic snow. For one complex scene - the collapse of a building - the production teams called on generative AI. The result: a spectacular rendering, delivered 10 times faster than with traditional methods, according to Netflix co-director Ted Sarandos.

This use case illustrates a strong dynamic: cost reduction, time savings and increased creative freedom. These benefits can also be seen in fashion and e-commerce, thanks to AI virtual mannequins.

AI virtual mannequins: a strategic lever for fashion and e-commerce

In the world of fashion, where every visual detail tells a story, AI-generated mannequins enable an unparalleled level of personalization and control.

Concrete benefits :

Infinite personalization: Create customized visuals adapted to your targets (age, morphology, style).
Diversity and inclusion: Represent a plurality of bodies, genders and cultures without logistical constraints.
Agility and speed: drastically reduce visual production times without sacrificing quality.
Image consistency: maintain a strong identity, whatever the channel or market.

These are all assets that enable brands to stand out in a saturated landscape, while meeting consumers' growing expectations for inclusivity, authenticity and innovation.

Artcare expertise: technology, image and strategy

At Artcare, we don't just deliver AI virtual mannequins. We develop strategic and creative tools, designed to reinforce brand DNA. Our R&D studio works in collaboration with experts in art direction, UX, AI and ethics to ensure smooth, relevant and responsible integration of these technologies.

Our aim: to offer brands a new-generation "Virtual Try It On" that's intelligent, aesthetic and true to their positioning.

In conclusion: AI is a lever, not a threat

The Netflix case is just the beginning. Just as special effects redefined the codes of cinema, AI virtual models are redefining the codes of visual fashion. Brands that integrate these tools today will have a head start, not only in production, but also in perception and desirability.

Netflix has said it: AI doesn't replace creators, it supports them. The same is true in fashion. AI is a strategic lever for brands that want to go faster, further - but without ever denying their identity.

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"An incredible opportunity": Netflix uses AI in a series