How this fashion school trains its students in AI: ESMOD
Artificial intelligence (AI) is becoming an essential tool in the fashion industry, for both design and e-commerce. But its integration must be done with discernment, respecting traditional culture and know-how. This is precisely the approach taken by Esmod, one of the world's oldest fashion schools, which now teaches AI to its students.
At Artcare, a pioneer in AI virtual mannequins and specialist in AI e-commerce fashion, we are watching this development with interest, as it illustrates the complementary relationship between heritage and innovation.
AI now taught at Esmod
For the past three years, Esmod has been integrating AI into its Fashion Design and Fashion Business curricula. Present on 18 campuses across 12 countries, the school has chosen to approach AI as a strategic and creative tool.
From the very first year, students discover traditional techniques - hand-drawing, cutting, sewing - while exploring digital technologies such as 3D visualization, computer-aided design andgenerative AI.
"Like any new tool and any digital revolution, AI had to be integrated into our courses," explains Véronique Beaumont, Managing Director of Esmod. But it must not replace culture and know-how. Without vocabulary, without a historical or cultural approach, the achievements would risk being distressingly banal."
This hybrid approach prepares tomorrow's designers to master both the fundamentals of fashion and the new digital levers.
Why AI virtual models are changing the game
While AI is taught as a creative tool in schools, it is already disrupting the industry with concrete applications, including AI virtual mannequins.
They have a major impact:
Reduced costs and lead times: virtual shoots can produce campaigns up to 70% faster and more economically than traditional production.
Unlimited creative flexibility: morphologies, skin tones, postures or visual universes, everything can be customized to match the brand's identity.
Diversity and inclusion: AI models offer the possibility of representing all morphologies and origins, reinforcing the image of more open and representative fashion.
Immersive experience: thanks to virtual try it on, customers can test a garment or accessory directly online, reducing returns and increasing satisfaction.
Marketing engagement: innovative campaigns and influential avatars generate a "wow" effect that attracts attention and promotes forward-thinking brands.
These benefits make AI virtual mannequins a mainstay of AI e-commerce fashion, reinventing the customer experience and optimizing brand strategy.
Artcare expertise: AI at the service of creation
At Artcare, we combine generative AI, art direction and 3D to design hyper-realistic, stylized virtual mannequins perfectly adapted to each brand's universe.
Our solutions enable you to :
Create consistent visual campaigns across all digital channels.
Reduce dependence on traditional physical shoots.
Explore new aesthetics with great creative freedom.
Several innovative brands have already trusted us to transform their visual identity using our AI virtual mannequins, proving that technology can be a creative and strategic ally, just as it is now in fashion schools.
Conclusion
The integration of AI at Esmod demonstrates a key reality: the future of fashion lies in the balance between tradition and innovation. Far from replacing know-how, AI becomes a tool that amplifies creativity and opens the way to new horizons.
At Artcare, we share this vision. Our AI virtual mannequins and our AI e-commerce fashion solutions embody this same philosophy: using the power of AI to enrich, personalize and transform the experience of brands and their customers.
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