Quentin Ageorges 16/09/2025 Quentin Ageorges 16/09/2025

Max Mara enters the AI era

Max Mara explores AI by integrating images of virtual models generated by artificial intelligence on its e-commerce site. A discreet approach, but one that reveals the growing role of AI in fashion. Personalization, diversity and innovation: virtual mannequins open up a new chapter for luxury.

Quentin Ageorges 20/08/2025 Quentin Ageorges 20/08/2025

VOGUE & GUESS pose an AI-generated model

VOGUE innovates by integrating an AI-generated mannequin into its advertising pages. This initiative illustrates the rise of AI-generated virtual mannequins in fashion: personalization, diversity and efficiency. A new step that confirms the strategic role of AI for brand image and e-commerce.

Sandrine Decorde 23/07/2025 Sandrine Decorde 23/07/2025

Desigual: When Artificial Intelligence Redefines Fashion

Desigual relies on AI to reinvent its fashion design with AI virtual mannequins, in collaboration with Neural Fashion. A hybrid, innovative and ethical approach that redefines visual storytelling and optimizes operations in e-commerce fashion.

Quentin Ageorges 08/07/2025 Quentin Ageorges 08/07/2025

AI x young designers: schools get to grips with the prompt

Discover how young designers from the MJM school are reinventing fashion with artificial intelligence. A 100% virtual fashion show, animated by AI mannequins generated via Midjourney, illustrates a new era of creation, between pedagogical innovation and digital storytelling. An article by Artcare, a specialist in AI virtual mannequins and AI e-commerce fashion solutions.