AI x young designers: schools get to grips with the prompt

July 8

In the ever-changing world of fashion,artificial intelligence (AI) is establishing itself as a powerful lever for creation, experimentation and distribution. More than a tool, it is becoming a true design partner, capable of reinventing the way clothes are imagined, presented and consumed. At the crossroads of technology and art, young talents are redefining codes through bold initiatives such as the MJM school in Paris.

This article, published on the blog ofArtcare, leader in AI virtual mannequins and AI e-commerce fashion solutions, explores this synergy between AI and young designers. In addition to celebrating educational innovation, it aims to improve our SEO through the strategic integration of keywords such as AI fashion, virtual try it on and AI R&D studio agency.

When fashion schools take to the catwalk with Midjourney

In the spring of 2025, fashion design students at MJM Graphic Design Paris put on a show like no other: no physical models, no real scenes. The event was played out on screen, but the emotion was tangible. Midjourney, the renowned image-generation AI, was mobilized to transform student sketches into hyper-realistic virtual AI mannequins, animated in immersive digital settings.

Far from being a simple exercise in style, this educational project marks a breakthrough. Generation Z, the digital natives, see AI not as a threat, but as a visual storytelling tool, capable of prototyping, testing and enhancing creative worlds.

The video of the show is a perfect illustration of this transformation in fashion learning.

AI virtual mannequins: a lever for inclusion and impact

AI virtual mannequins aren't just a fad or a logistical gain. They meet very real challenges:

Customization: each designer can model their own avatar, corresponding to their world, their audience, or alternative beauty standards.
Diversity and inclusion: varied morphologies, multiple skin colors, fluid genders. Where casting still sometimes fails, AI opens up an infinite field of possibilities.
Sustainability: no travel, no physical production, no waste. Styles, layouts and even "virtual try it on" can be tested online before production.

At Artcare, we see on a daily basis how AI tools are helping to create more immersive and consistent customer experiences.

New-generation teaching methods

What MJM's experience reveals above all is an evolution in fashion school teaching methods. It's no longer enough to learn how to draw or sew. Students now include skills in prompt engineering, 3D modeling and visual data analysis.

The aim? To make young designers autonomous across the entire visual value chain: from sketch to final rendering, including brand storytelling and e-commerce presentation. This cross-disciplinary approach also appeals to brands, which are always on the lookout for hybrid talents capable of running an AI-powered creative studio.

Artcare: a catalyst for change

At Artcare, we believe this new generation is ready to transform the industry. That's why our AI R&D studio agency works with schools, young designers and major fashion houses to help them create AI virtual mannequins that live up to their ambitions.

Our solutions enable fashion brands to :

reduce their shooting costs by replacing physical models with customized 3D avatars,
easily integrate virtual try it ons on their e-commerce platform,
to develop a strong, inclusive visual identity in line with the expectations of today's consumers.

Conclusion: AI at the service of creativity, not in its place

What MJM's example shows is that AI doesn't replace the creative - it gives it new means of expression. By merging human imagination and algorithmic power, a new, fluid, experimental and more accessible fashion aesthetic emerges.

Artcare is fully in line with this dynamic, offering powerful, simple and ethical tools designed to save time, improve consistency and increase impact at every stage of the creative cycle.