Coperni launches "carewear": when fashion cares for the skin

What if our clothes became an extension of our beauty care? With its new C+ line, Coperni introduces the concept of "carewear": an intelligent wardrobe capable of caring for the skin. The result of a collaboration with Swiss biotechnology pioneer HeiQ, this collection infuses a 4-way stretch fabric with pre- and probiotics encapsulated in a slow-release biobased matrix. An innovation at the crossroads of fashion, skincare and technology, it illustrates the mutation of a luxury segment where well-being becomes as essential as style.

From clothing to active care

Comprising leggings, a bodysuit and a sleek top, the C+ line relies on textile performance to deliver real skin benefits. Under the effect of heat and movement, encapsulated micro-organisms are gradually released, reinforcing the skin's microbiome and natural barrier. Dermatologically tested, non-irritating and durable for up to 40 washes, these garments embody a vision of the future: that of a living textile, where innovation and care merge without compromising on aesthetics.

When AI fashion explores the living world

This is part of a wider trend in AI fashion, where the boundaries between biotechnology, artificial intelligence and design are blurring. Today, fashion houses are exploring "augmented" forms of innovation: from the generation of virtual textures to the simulation of intelligent fabrics using AI modeling tools. In this context, "carewear" becomes an unprecedented field of experimentation - a dialogue between science, data and sensory design.

New brand stories thanks to AI virtual mannequins

To tell the story of this kind of innovation, AI virtual mannequins open up new narrative perspectives. These photorealistic avatars can visualize skin-tissue contact, simulate movement and represent the diversity of skin types. In a digital campaign, these AI mannequins can embody the benefits of a "living" garment with a realism impossible to achieve with traditional photography. In e-commerce, they become powerful virtual try it on tools, offering a more immersive and inclusive customer experience.

Augmented luxury: from matter to meaning

By choosing the path of "carewear" rather than a classic cosmetics line, Coperni affirms an experimental approach to luxury: that of functional, emotional and scientific design. This vision resonates with the mission ofArtcare, an AI R&D studio agency dedicated to the creation of virtual mannequins and the digital transformation of fashion houses. Together, these initiatives reflect the same movement: a luxury that is changing, more technological, more conscious, and always centered on people.

An opportunity to rethink fashion e-commerce IA

Integrating this type of innovation into the IA e-commerce mode means offering customers an enriched experience: immersive videos, 3D modeling of textures, personalized avatars according to skin tone or type. The shopping experience becomes a sensory exploration, where every interaction tells the story of the invisible technology behind the garment.

Conclusion: augmented, sensitive and intelligent luxury

Coperni 's C+ is not just a textile innovation: it redefines the very function of clothing. By linking fashion, care and technology, the brand explores a future where creativity becomes as scientific as it is sensitive.

At Artcare, we are supporting this transformation by developing AI virtual mannequinsvirtual mannequins, virtual try it on experiences and AI fashion tools designed to reinforce the storytelling of fashion houses.

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