Artificial intelligence is profoundly transforming customer relations, both in retail and fashion. After revolutionizinge-commerce and paving the way for AI virtual mannequinsvirtual mannequins, AI is becoming an engine for personalized, predictive experiences. This article, for theArtcare website, a leading player in AI solutions for fashion andAI R&D studio agency, explores how Ikea is mobilizing AI to reinvent loyalty and digital experience - issues that resonate directly with AI fashion and AI e-commerce practices.

Ikea Family: data for predictive CRM

The Ikea Family loyalty program brings together 12.5 million members in France, generating a considerable volume of behavioral data. With its agency VML, Ikea France has developed a predictive model using some twenty engagement criteria to better target its newsletters. Objective: send the right content, at the right time, to the right customer.

The results are convincing: +12% buyers compared with conventional targeting, and +10% revenue attributed to newsletters personalized in this way (source: Festival Stratégies, September 24, 2025). The system also optimizes sales pressure and reactivates inactive customers more effectively - an approach that can be transposed to fashion, where CRM and merchandising can be driven by AI.

Ikea Kreativ: the "virtual fitting" of furniture

Secondly, the Ikea Kreativ application lets you scan your interior, reposition your furniture and virtually integrate the Ikea range into your rooms. Users can test a new sofa, change its color, visualize the effect on their environment... a form of virtual try it on, applied to furniture.

This ultra-personalized, RGPD-compatible experience provides Ikea with valuable insights into home life and consumer preferences. In return, the retailer improves its offering and day-to-day support. In AI e-commerce fashion, the same principle enables Artcare to create avatars or AI virtual mannequins that reflect customers' styles and morphologies for a more realistic virtual fitting.

Parallels with AI virtual mannequins

Ikea's approach illustrates a paradigm that AI fashion is familiar with: moving from mass communication to fine-tuned personalization, fed by data and amplified by AI. AI virtual mannequins offer brands the same agility as Ikea with Kreativ: adapt visual content in real time, diversify representations and enrich the customer experience.

At Artcare, these technologies translate into virtual shoots, interactive fashion shows and consistent omnichannel campaigns. Like Ikea, fashion brands can reduce logistics costs and lead times, while reinforcing their innovative and responsible image.

Strategic benefits

By integrating AI right from the design stage, brands - whether they operate in retail or luxury - get :

Accelerated time-to-market: segments can be activated in a few hours, virtual collections ready in days.
Large-scale personalization: avatars and models tailored to the tastes and cultures of each audience.
Reduced costs and carbon footprint: fewer physical shoots, less travel.
Reinforcing our innovative image: a technological and sustainable positioning that appeals to new generations.

These levers are at the heart of Artcare's mission: to combine aesthetics, performance and responsibility to transform the fashion experience.

Conclusion

With Ikea Family and Kreativ, the retailer is showing how AI can optimize both customer relations and theshopping experience, by combining predictive CRM and virtual fitting. This strategy is similar to the one Artcare is deploying in AI fashion with its AI virtual mannequinsvirtual mannequins and virtual try it on solutions: personalization, immersion, efficiency and time savings.

Like Ikea, fashion brands can leverage AI to produce faster, target better and create engaging, inclusive experiences.

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Ikea Family and Kreativ: two customer relations tools enhanced by AI