Zurich Design Museum: digital technology and AI reveal the inexposable
At a time when fashion and culture are being redefined by technology, Zurich's Museum of Design is offering a visionary plunge in its anniversary exhibition Museum of the Future. To mark its 150th anniversary, the institution is banking on digitization and artificial intelligence (AI) to make previously invisible treasures accessible. This approach resonates with the world ofArtcare, a pioneer of AI virtual mannequins virtual mannequins and immersive AI e-commerce fashion solutions.
When digital technology opens doors to the invisible
Many heritage objects are hidden from view because they are too fragile, too massive or threatened by conservation conditions. The Zurich museum offers 17 interactive experiences to break through these barriers.
Some outstanding examples:
Herculaneum's charred scrolls revealed thanks to AI.
The letters of Swiss reformer Heinrich Bullinger, made legible using imaging and machine learning techniques.
The panorama of the Battle of Murten, Louis Braun's monumental masterpiece (100 m x 10 m), recreated in a 1.6 terapixel digital version, the largest digital image in the world, created by EPFL's Laboratory of Experimental Museology.
Visitors can zoom in to the brushstrokes using a joystick, creating an experience that's playful, immersive and educational.
AI and fashion: an obvious parallel
This digital revolution in museums dovetails with current developments in AI fashion. Like curators, brands face a challenge: how to provide access to what seems inexpossible - whether fragile works or limited collections.
This is where AI virtual mannequins virtual mannequins come into play. Like the digitized works of art in Zurich, they enable :
Personalization: a garment can be viewed on different avatars, adapted to different morphologies or cultural preferences.
Diversity and inclusion: by offering a realistic and varied representation, far from restrictive standards.
Enhanced engagement: virtual try it on stimulates curiosity, prolongs interaction time and encourages online purchasing.
Virtual mannequins don't replace traditional photo shoots, just as a digital copy doesn't replace the original of a painting. But they do open up new experiential possibilities, multiplying the points of contact between the work (or garment) and its audience.
Digital as an experience catalyst
As museum director Christian Brändle points out:
"Nothing can replace the original. But thanks to digital means, it can be experienced in a varied and playful way."
This balance between authenticity and innovation is also at the heart of Artcare projects. In our R&D IA studio agency, we explore ways in which brands can combine creativity, technology and emotion to make fashion more accessible, inclusive and sustainable.
Conclusion: museums and fashion, a common future with AI
The Museum of the Future exhibition proves that AI isn't just about optimizing technical processes: it's reinventing the relationship between artworks and the public. In the fashion industry AI virtual mannequins virtual mannequins and virtual try it on follow the same logic: broaden access, enrich the experience and reinforce engagement.
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