Oakley Meta Vanguard at Silmo: AI invades sports performance
Artificial intelligence is no longer limited to invisible algorithms: it is now embodied in connected accessories that redefine the user experience. Presented at Silmo 2025, the Oakley Meta Vanguard illustrates this convergence of design, technology and AI. This article, published on the website of Artcare, a major player in the field of AI virtual mannequins and AI e-commerce fashion, highlights the impact of these innovations on aesthetics, personalization and storytelling in the world of fashion and sport.
Innovation in the spotlight at Silmo 2025
Displayed in a dedicated frame, the Oakley Meta Vanguard are unveiled as "new generation" sports eyewear. They combine a lightweight frame (66 g), a 12 MP central camera with an ultra-wide 122° field of view capable of 3K filming, and a free-ear audio system 6 dB more powerful than previous models. They offer autonomy of up to 9 hours in mixed use, extended to 36 hours with the charging case, and IP67 dust and water resistance. What's more, they integrate natively with Garmin and Strava platforms: metrics (speed, distance, pace) can be superimposed on captured videos and photos.
From performance to immersive storytelling
More than simply capturing data, this device transforms sporting activity into a visual narrative. The centered camera and wide field of view provide an immersive perspective, while the integration of real-time metrics creates a narrative layer - staged metadata - directly integrated into shared content. This strategy is reminiscent of AI virtual mannequins: the idea is not simply to model a static body, but to endow it with scenarios, personalities and variations according to the audience. With virtual try it on, avatars or AI mannequins can evolve according to styles or customer preferences, making each experience unique and more engaging.
A model for the fashion customer experience
The Oakley Meta Vanguard embodies an ambition: to fuse performance, aesthetics and embedded intelligence. In the fashion sector, this logic suggests a similar move: implement AI right from the design stage to enrich visual narratives. The AI virtual mannequins virtual mannequins then become vehicles for omnichannel consistency - from catalogs to digital campaigns to virtual fittings. Brands can reduce logistics costs, gain speed, while reinforcing their innovative positioning. AI does not replace creativity: it amplifies it and gives it an interactive voice.
Conclusion
Oakley Meta Vanguard marks a decisive step where AI integrates not just with data, but with shapes and visual narratives. Like sports eyewear, the solutions developed by Artcare enable fashion brands to exploit AI virtual mannequins to generate immersive, personalized and enduring experiences, while asserting a resolutely forward-looking identity.
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