VIRTUAL TRY IT ON: the war of the giants is declared
Last week, Google and NYSE-listed Perfect Corp. announced the public launch of their Virtual Try-On technology. This technology, based on generative artificial intelligence, enables users to visualize clothes on an AI mannequin or directly on their own photo. Integrated with Google Shopping for one company, and extended to ready-to-wear for the other, this technology marks a turning point for the fashion and e-commerce industry.
These two global tech behemoths are pursuing the same goal: to establish themselves as the universal standard for Virtual Try It On. The message is clear: AI is no longer a futuristic trend, but an essential e-commerce infrastructure.
Tech giants take to the stage
On the Google side, virtual fitting technology is now directly integrated into Google Shopping, making the shopping experience even more fluid and immersive for millions of users. Perfect Corp., already a key player in beauty tech with its augmented reality make-up fitting tools, is extending its scope to ready-to-wear. The company is targeting both fast-fashion giants and premium platforms, with the clear aim of becoming the standard for Virtual Try-On.
This simultaneous move by two leaders illustrates an intense innovation race in which artificial intelligence is becoming the key to conversion and user experience. It's also a wake-up call for brands: in a world of standardized experiences, how can they maintain a strong, recognizable identity?
Why is this a turning point for fashion?
The widespread deployment of these technologies signals a new era of automation and standardization in product testing. For brands, this represents a strategic challenge: how to stand out in an increasingly uniform visual universe? How can personalization and creativity be reconciled in a world governed by algorithms?
Artcare's approach: creative, tailor-made IA virtual mannequins
At Artcare, we believe that AI should serve the singularity of brands, not their standardization. That's why we create exclusive AI virtual mannequins, designed to embody the visual and emotional DNA of each house.
Our technology is based on strong artistic direction, hyper-realistic, diversified and customizable models. Unlike generic solutions, our AI mannequins are not interchangeable: they are designed as brand faces, carrying an identity, a story and a style.
The benefits of AI virtual models
Visual differentiation: in a feed saturated with similar images, standing out is crucial. Our AI mannequins ensure a unique and recognizable presence.
Diversity and inclusion: varied morphologies, multiple skin tones, strong identities to speak to all audiences.
Creative flexibility: create campaigns tailored to each market, each channel, each season, in just a few clicks.
E-commerce optimization: reduce shooting and logistics costs, and accelerate time-to-market.
Clear positioning in the face of standardization
The massive deployment of Virtual Try-On opens up opportunities, but also poses a risk: that of a dehumanized shopping experience, where all brands end up looking the same. At Artcare, we believe that fashion, especially in the luxury and creative sectors, cannot be reduced to generic algorithmic models.
Our R&D studio designs each project in close collaboration with brands, to create visuals that tell a story, that embody a point of view, an aesthetic, a positioning. It's only in this way that AI becomes a real lever for creation and performance.
Conclusion: AI yes, but in your image
Virtual Try-On is a major advance for e-commerce. But to create value, it needs to be adapted to your brand universe. At Artcare, we believe that the future of AI fashion lies in personalized, creative, custom-built tools.
Raising your brand image
Enhance your brand image with customized virtual mannequins At Artcare, we combine technology and visual excellence to create unique virtual mannequins tailored to your world. Offer your brand high-precision imaging, true to its DNA, without logistical constraints or compromises on aesthetics and innovation. Discover a new approach to brand content and push back the boundaries of creativity.
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