G-Shock and AI: a watch for the future
AI is no longer a helper: it has become a creative partner. Casio recently demonstrated this with the launch of the G-Shock MTG-B4000, a watch with a radical design, co-designed with artificial intelligence. A timepiece that questions not only our relationship with innovation, but also the role of the human being in tomorrow's technology-assisted creation.
At Artcare, the French pioneer of AI virtual mannequins, we're keeping a close eye on these changes. Why do you ask? Because they confirm what we experience every day in our R&D studio: artificial intelligence is profoundly transforming creative processes in fashion, watchmaking, luxury goods and e-commerce.
A watch born of man-machine dialogue
The MTG-B4000 is not just another watch. It's a manifesto. For the first time, an AI has been integrated into the design process to model optimal shapes according to extreme constraints: shock resistance, pressure, torsion. The AI absorbed decades of data from the G-Shock models, before generating novel structures. Human designers then took over to polish, refine and humanize.
The result? A slim, robust, hybrid watch with a biomechanical aesthetic. A successful fusion of cutting-edge technology and exacting craftsmanship.
A trend that goes beyond watchmaking: AI fashion
What Casio is experimenting with in watchmaking, fashion has been exploring for some years now with AI virtual mannequins, digital twins and "virtual try it on". At Artcare, we were the first to create photorealistic avatars, adapted to each brand's identity, capable of embodying a clothing line, a bag or a jewelry collection. As with the MTG-B4000, these mannequins are the fruit of co-creation between generative AI and human art direction.
AI suggests morphologies, postures and skin textures; the human eye adjusts, validates and embodies the brand vision. The result: high-quality images, with no shooting logistics, and a diversity and precision difficult to achieve with traditional models.
AI virtual models : brand ambassadors
Far from being a mere fad, the use of 100% AI models models is becoming a strategic solution for fashion, luxury and lifestyle brands. Why? Because it meets several contemporary challenges:
Large-scale personalization: adapt mannequins to target markets (sizes, skin tones, styles).
Save time and money: reduce shooting, transport and casting costs.
Diversity and inclusion: create realistic, non-stereotyped avatars that embody our values.
E-commerce agility: generate visuals adapted to digital formats and timeframes (stories, carrousels, newsletters...).
An inspiring parallel between watch and virtual mannequin
Like the G-Shock MTG-B4000, the virtual mannequin designed with AI is a technological response to an aesthetic requirement. It's a finished product, both useful and desirable, rational and emotional. In both cases, AI doesn't replace the creative, it complements it.
We're entering an era of augmented creation, where the algorithm analyzes, proposes and generates - and the human slices, composes and embodies.
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