The Château de Versailles has teamed up with OpenAI and Ask Mona to launch an experience unique in the world: allowing visitors to interact in real time with the gardens' iconic statues and fountains. Thanks to OpenAI's Realtime technology and Ask Mona's museum expertise, twenty masterpieces from the world's largest open-air sculpture museum speak to tell their own stories.

A simple visit thus becomes an interactive narrative journey, where each sculpture becomes an interlocutor in its own right, revealing anecdotes, stories and buried secrets. For Artcare, this initiative shows how AI is becoming a lever for storytelling, emotion and personalization, at the heart of contemporary image strategies - whether in heritage or AI fashion.

Artificial intelligence: a new cultural language

This unique experience is based on three pillars:

An intuitive interface, accessible via QR code on site or via the château app.
Personalized, fluid and natural audio conversations.
A verified historical knowledge base, built up with the château's curators.

The result: a new link between past and present, where AI becomes a cultural mediator, capable of capturing attention, arousing curiosity and transforming the relationship between the public and the work.

This is exactly what Artcare proposes to fashion brands: using AI technologies to build an augmented, living and memorable brand image, through AI virtual mannequins designed as carriers of meaning - and not just style.

What Versailles tells us about public expectations

One of the most powerful aspects of this innovation is its ability to reveal audience questions and emotions in real time. By analyzing interactions, Ask Mona and the château can better understand what intrigues, fascinates or moves visitors.

In e-commerce AI fashion, this dimension is crucial: knowing what the consumer is looking for, anticipating their preferences, personalizing the experience. Thanks to its AI mannequins, Artcare enables brands to create intelligent, targeted visual journeys - more engaging, more inclusive, more consistent.

AI virtual mannequins: the mirror of this evolution

Just as Versailles gives statues a voice to create an emotional connection with its audience, AI mannequins enable brands to better represent, reach and engage their audiences. They are :

Customizable: adapted to each market, campaign or target.

Inclusive: diversity of morphologies, genres, styles.

Efficient: faster, more consistent visual production.

Interactive: can be integrated into immersive, dynamic experiences.

In short, AI technology applied to branding doesn't dehumanize - it intensifies the relationship with the human. It allows us to tell a better story, to represent it more accurately, to move it more deeply.

Versailles x OpenAI x Ask Mona

The alliance between the Château de Versailles, OpenAI and Ask Mona demonstrates that AI innovation is not a fad, but a strategic tool for enriching experiences, nurturing curiosity and building a quality bond with the public.

At Artcare, we share this vision. Our AI R&D studio agency supports brands in this transition, with AI mannequins, Virtual Try It On experiences and bespoke creative tools.

Conclusion: AI for memory... and images

Through this project at Versailles, AI becomes a living bridge between heritage and future. It gives a voice to statues, just as it enables brands to give a new voice to their image.

In a saturated visual world, technologies like OpenAI and Artcare are key to creating deeper narratives, more accurate experiences and stronger images.

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Versailles gives statues a voice: AI reinvents the cultural experience