Results of the LVMH Awards at Vivatech
Each year, the LVMH Innovation Award highlights the start-ups that are redefining the future of luxury. The 2025 edition, organized as part of VivaTech, confirmed the acceleration of the transformations driven by artificial intelligence in fashion, beauty and jewelry.
The three winners of the LVMH Innovation Award 2025
Kahoona - Best Business Prize
Founded in 2021 in San Diego, Kahoona has won awards for its ability to transform the way brands understand and engage their online visitors. Its technology is based on predictive AI capable of analyzing anonymous user behavior without the use of cookies, in real time. In concrete terms, the platform segments audiences according to their purchase intent, level of engagement or journey on the site, in order to dynamically adapt content, offers and calls to action.
Already integrated into Dior's digital ecosystem, the solution enables luxury houses to go far beyond traditional personalization to activate hyper-targeted e-commerce experiences that are smoother, more relevant and more effective. In a context where data privacy is crucial, Kahoona is a strategic partner for any brand wishing to combine commercial excellence with respect for user data.
Genesis - Best Impact Prize
French start-up Genesis, founded in 2018, is tackling an often invisible but fundamental issue for the homes that produce: soil health. Thanks to an accessible and remotely controllable SaaS platform, Genesis collects, centralizes and analyzes agronomic data from agricultural plots, enabling brands to monitor in real time the quality and resilience of the land they farm or support.
This precise monitoring contributes to better management of natural resources, reduced environmental impact, and improved agricultural practices. This is particularly the case at Moët Hennessy, which uses the solution for its sustainable viticulture. This award recognizes an innovation with a high environmental impact, aligned with the growing CSR commitments of the luxury sector, and shows how AI can support a responsible transformation of the entire value chain, from land to product.
Omi - Most Promising Prize
Launched in Paris in 2020, Omi is establishing itself as a rising benchmark in the world of augmented 3D visual creation. Its technology enables brands to generate, in just a few clicks, ultra-realistic product visuals (photos, videos, animations) entirely designed by AI, without the need for physical shoots or complex post-production. This approach considerably reduces the costs, lead times and carbon footprint associated with traditional visual production.
Already adopted by Guerlain, Omi meets the new challenges faced by luxury brands: producing quickly, with exacting standards, and adapting to the multiple constraints of marketing schedules. The renderings are strikingly realistic and totally customizable, enabling creative teams to adapt the same product to different visual contexts, formats or channels, without the need for a photo studio. For companies wishing to accelerate their transition to more agile e-commerce, Omi represents a powerful and innovative operational lever.
LVMH Award winners at Vivatech 2025
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