In a world where every click counts, Mango is one step ahead. With the launch of its Mango Stylist virtual assistant, the Spanish retailer marks a strategic turning point in the digitalization of the fashion experience.

Now available in nine countries - including France, Austria and the United States - this tool, based ongenerative artificial intelligence, promises to radically transform consumers' shopping experience.

AI that understands your style

With Mango Stylist, no more endless scrolling through product pages. AI analyzes the context, stylistic preferences and shopping habits of each customer to offer personalized look recommendations in just a few messages.

The experience takes place directly on the e-commerce site or via Mango's official Instagram account.
Result: a smoother, more inspiring, more engaging browsing experience.

By optimizing product discovery, facilitating garment pairings and making interaction more intuitive, Mango aims to strengthen customer loyalty while positioning its brand at the forefront of connected fashion.

An ecosystem approach

This new assistant doesn't come out of nowhere. It's the fruit of cross-functional collaboration between the data science, customer service, UX/UI design and visual merchandising departments.

Deployed in synergy with Iris, the after-sales service AI assistant, Mango creates a single conversational point of contact to accompany its customers throughout their journey, from inspiration to loyalty.

A coherent... and ambitious strategic shift

Mango isn't just testing an innovation. It structures its entire organization around AI: dynamic pricing, customer relations, content production, predictive logistics.

The company has launched over fifteen in-house platforms incorporating AI, while continuing its international expansion with, notably, the opening of its 50th flagship store in the USA.

This far-reaching strategy places Mango among the pioneers of AI e-commerce fashion, alongside other players who are already exploring generative artificial intelligence to sublimate the customer experience.

A trend we have already highlighted

At Artcare, we had already highlighted this dynamic through our article on the AI strategies of Hugo Boss and Mango, which you can find here:
Hugo Boss x Mango: the AI strategy that redefines fashion

Mango Stylist is part of this fundamental trend: that of augmented retailing, where real-time personalization becomes a differentiation criterion as much as a conversion lever.

Artcare x AI: virtual mannequins enrich the experience

This AI shift also opens up new visual opportunities. Coupling a conversational assistant with personalized product visuals, embodied by AI virtual mannequinsvirtual mannequins, would enable Mango (and other brands) to go even further:

Visualize each outfit for a given body type or style
Create "try it on" experiences on the fly;
Generate customized content for newsletters, social networks or product pages.

At Artcare, we are developing adaptive, photorealistic photorealistic and adaptive AI mannequinsthat can be integrated into these personalized paths - to enhance brand image, visual effectiveness and e-commerce conversion.

Conclusion: Mango & its status as a tech-native brand

With Mango Stylist, the Spanish brand doesn't just follow the trend - it sets it. By integrating generative AI into the heart of the shopping experience, it is redefining fashion e-commerce standards.

Once again, technology doesn't replace style: it amplifies it, personalizes it and makes it more accessible.

At Artcare, we're convinced that it's precisely this combination of conversational AI, product aesthetics and virtual mannequins that will shape the fashion of tomorrow.

Join the next session of the Artcare Academy

Discover how AI can transform your visual storytelling and affirm your brand identity.

Join the training

Mango Stylist: conversational AI for personalized shopping