Google and Meta bet on fashion: connected glasses in the age of AI (copy)
The battle for smart connected glasses is just beginning. But by 2025, it will no longer be technical performance that dictates investment by the tech giants. It's style, image and fashion.
📍Meta invests $3.5 billion in EssilorLuxottica, parent company of Ray-Ban and Oakley.
📍Google injects $100 million into Gentle Monster, the South Korean brand renowned for its avant-garde frames.
The message is clear: to become the next consumer interface between AI and the real world, eyewear must be desirable before it is intelligent.
Why fashion is becoming a strategic lever for tech
It's been over ten years since connected glasses were promised a bright future. Yet no single model has yet managed to gain widespread acceptance. Why haven't they? Because technology alone is not enough.
Meta and Google have understood: the success of wearables depends on their seamless integration not only into our uses, but also into our lifestyles. VR headsets are still perceived as gadgets. Connected watches, on the other hand, have broken through because they strike the right balance between utility and discretion.
Glasses, on the other hand, are worn on the face - the focal point of all human interaction. They must therefore respect fashion codes, and even redefine them. Hence these strategic partnerships with style leaders.
Smart glasses & AI: a new territory for brands
Meta already collaborates with Ray-Ban on the range Ray-Ban Meta range: smart glasses with built-in camera, microphone, speakers and AI assistant. After limited editions with Coperni and Ferrari, Prada has been announced as the next partner.
Google, meanwhile, is aiming for a more organic integration with Android XR and Gemini AI, teaming up with the contemporary aesthetics of Gentle Monster, already active in wearables.
It's not about bringing out a "Google Glass 2.0": it's about creating a new channel of access to AI in everyday life, through a natural, elegant and cultural interface.
AI fashion & virtual mannequins: towards an enhanced experience
At Artcare, we believe that the combination of AI glasses, augmented reality, and AI virtual mannequins virtual mannequins opens up powerful perspectives:
Immersive virtual fitting on AI-generated models;
Creation of live connected content via glasses ;
Personalized e-commerce experiences based on user profiles.
With our customized AI mannequinstechnology, brands can enrich this new visual interface with visuals that resemble them, without a physical shoot, while integrating a narrative consistent with their values.
Conclusion: fashion becomes the new AI interface
By investing in Luxottica and Gentle Monster, Meta and Google are showing thataesthetics have become as strategic as computing power.
The human face is becoming the new battleground between tech and luxury.
And connected glasses, the next screen in our augmented lives.
The future of fashion is no longer just seen on the catwalk - it's worn, seen and lived.
At Artcare, we're ready to support this transformation with creative, inclusive and tailor-made AI solutions.
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