Artificial intelligence is no longer a distant future. It is already transforming the way we create, produce and consume - including in fashion and luxury goods. The "Osez l'AI" national plan, launched on July 1, 2025 by the French government, has just given a boost to this ongoing revolution.

At Artcare, the French pioneer of AI virtual mannequins and AI solutions for the fashion industry, we welcome this initiative, which aims to democratize AI for all companies, especially SMEs, ETIs and VSEs.

Why this plan is a major step forward for fashion and e-commerce IA

The "Osez l'IA" plan starts from a clear observation: only 13% of French SMEs have today integrated AI into their activities. Yet companies that adopt these technologies see an average 20% gain in productivity. In an industry like fashion, faced with the challenges of sustainability, personalization and speed, this is a strategic lever.

With ambitious targets by 2030 - 80% of SMEs and 50% of VSEs using AI - this plan intends to make AI accessible, useful and concrete. A promise perfectly aligned with Artcare's mission: to put the power of AI at the service of brand image, visual creation and customer experience.

Three structuring levers to support brands

1. Raise awareness through a network of AI ambassadors

300 experts will be mobilized to support companies, sector by sector, region by region. This hands-on approach is essential to make the use cases concrete. In the fashion industry, for example, this involves explaining how AI virtual mannequins virtual mannequins :

reduce the cost and carbon footprint of photo shoots;
multiply product variants (sizes, morphologies, cultural contexts) at no extra cost;
speed up time-to-market.

2. Training at all levels with the AI Academy

A national training platform will be launched by the end of 2025, with an ambitious target of 15 million trained professionals by 2030.
At Artcare, we have already trained art directors, e-commerce managers and innovation departments in the strategic use of generative AI. This Academy is an opportunity to structure and democratize this know-how, particularly in the fields of AI fashion and the AI R&D studio.

3. Concrete support for companies

In addition to awareness-raising and training, the plan calls for monthly meetings between companies and AI solution providers, in conjunction with the CCIs and Bpifrance.
This fabric of local connections is invaluable for independent fashion brands, which are often far removed from the major technology hubs.

Artcare: the example of a French AI solution

As a creative agency and AI R&D studio, Artcare offers mannequins generated 100% by artificial intelligencedesigned for e-commerce, advertising campaigns and virtual try it on tools.

Our AI virtual mannequins allow you to :

Personalize each image according to your targets (age, morphology, lifestyle);
Propose an aesthetic consistent with your brand DNA;
Create ultra-realistic visuals, optimized for SEO and e-commerce platforms.

Our technology is used by brands such as Vertbaudet, Cyrillus, IKKS and international luxury and hospitality groups.

Conclusion: the time to dare is now

The "Osez l'IA" plan sets out a clear roadmap: train, connect, support. This is a historic opportunity for French companies, particularly in fashion, to get a head start.

At Artcare, we're ready to join this movement. Our mission: to use AI to help brands become more efficient, creative and visually consistent.

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Dare AI: a strategic opportunity for fashion and AI models