As artificial intelligence asserts itself as a strategic pillar of the fashion sector, a new generation of applications is emerging, placing personalization at the heart of the customer experience.
With $2 billion already generated by AI in fashion, and a projection of $26 billion by 2032, the most innovative players are banking on predictive analysis, intelligent recommendations and immersive experiences to transform the buying journey.

In this changing landscape, OneOff stands out. Founded by Emir Talu and Bobby Maylack, the American startup is launching an AI-powered shopping app, where style recommendations come not only from algorithms, but also from the user's celebrities, influencers and friends.
The concept: intelligent, social shopping, focused on discovery and not just purchase. This approach is in line with the innovation drive of studios such as Artcare, the European pioneer of AI virtual mannequins.

When discovery becomes the new luxury

OneOff's founders started from a simple observation: the way we discover fashion has radically changed.
Once concentrated in physical boutiques, discovery now takes place in digital feeds: TikTok, Instagram, Pinterest or even celebrity stories.
Yet finding an item worn by a star or designer remains a fragmented process: screenshots, manual searches, fan accounts...

This is where OneOff reinvents the customer journey, by centralizing these experiences.
On the app, celebrities and designers share their personal selections - their actual outfits, desires and wish lists - while AI learns from each user's preferences to refine its suggestions.
The result: a fluid, connected and contextual shopping universe, where recommendation becomes a cultural act, and no longer just a piece of data.

Users can follow their favorite personalities, explore looks by season, occasion or mood, and buy directly from prestigious partners such as Net-a-Porter, Mytheresa, Ssense, Revolve or Moda Operandi.
Every click enriches the algorithm, making the experience increasingly intuitive and personalized - a model that aligns perfectly with the AI fashion strategies carried by new smart retail platforms.

From data to desire: AI as an emotion driver

What sets OneOff apart is not just its technology, but its ability to merge data and desire.
The app doesn't just recommend: it creates a visual and emotional dialogue between the user, fashion and the cultural figures they admire.
By integrating celebrities' actual shopping behavior, it humanizes algorithmic recommendation, making it authentic, embodied and aspirational.

This approach ties in with a broader trend in AI fashion: emotional individualization.
At Artcare, this philosophy translates into the creation of AI virtual mannequins capable of embodying diverse visual identities, reflecting both brand aesthetics and consumer preferences.
These photorealistic avatars help make fashion more inclusive, engaging and sustainable, while enriching virtual try-on and augmented commerce tools.

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AI virtual mannequins: catalysts for experiential e-commerce

As an extension of this personalization, AI virtual mannequins become emotional interfaces between brands and their audiences.
Thanks to generative AI, they enable platforms like OneOff or luxury brands to :

Create realistic virtual try-it-on tests integrated directly into product data sheets;
Adapt the model's morphology, skin tone and style to each user;
Test different aesthetics in real time before you buy.

This type of integration opens up new prospects for AI e-commerce:
a fluid, personalized and immersive experience where the consumer recognizes himself in the projected image, increasing both confidence in the purchase and the perceived value of the brand.

Pioneering brands are already exploring these bridges between AI and image. At Artcare, 100% AI avatars are used to design adaptive digital campaigns, capable of evolving according to cultural contexts, social platforms or targeting preferences.
OneOff applies the same intelligent modeling logic to the world of social shopping, transforming celebrities into algorithmic anchors.

A new economy of influence and creation

By enabling celebrities and designers to monetize their recommendations, OneOff also creates a new economy of influence.
Celebrities can become verified curators, share their selections and earn a commission on sales from their lists.
This enhanced affiliation model is based on AI transparency and traceability: every interaction, every purchase, every recommendation feeds a measurable creative ecosystem.

This evolution marks a turning point for digital branding.
Fashion brands are no longer just selling products, but contextualized experiences: a continuous narrative in which data becomes creative material.
In this sense, OneOff is in line with Artcare's philosophy: to consider AI not as a technical tool, but as an aesthetic and emotional vector.

Towards algorithmic and sensitive fashion

The arrival of apps like OneOff demonstrates that the future of shopping will not only be more intelligent, but also more relational.
The boundaries between social, commercial and creative are blurring, giving way to a fluid, participatory experience, visually enriched by artificial intelligence.

This evolution opens the way to an algorithmic fashion where :

algorithms learn style rather than simple buying behavior,
AI virtual models replace traditional models in digital campaigns,
and AI fashion platforms become spaces for identity expression.

Conclusion: from human intuition to augmented intelligence

By merging celebrity, AI and personalization, OneOff embodies a new stage in the digital transformation of fashion retail.
This convergence of behavioral data, cultural influence and immersive experience is redefining the relationship between brands and their audiences.

For players in the luxury and ready-to-wear sectors, the message is clear: the future of fashion will be augmented, emotional and intelligent.
A vision shared by Artcare, whose 100% AI mannequins and augmented e-commerce fashion solutions offer brands a unique opportunity to unite aesthetics, innovation and performance.

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OneOff: when AI and celebrities redefine the shopping experience