Just a few months after announcing its strategic partnership with Google, South Korean eyewear pioneer Gentle Monster confirms its position as a hybrid player between art, design and technology.
Last May, the brand announced that the technology giant had taken a 4% stake in its capital, for an estimated investment of over $100 million. This strategic collaboration is aimed at accelerating the development of AI-powered connected eyewear based on the Android XR ecosystem.

👉 (To reread: Google & Gentle Monster - when AI reinvents the glasses of the future)

This partnership perfectly illustrates the fusion between fashion and artificial intelligence, a theme dear to Artcare, which every day explores the frontiers of innovation through its AI virtual mannequins virtual mannequins and its AI e-commerce fashion imaging solutions.

A Paris flagship as an immersive work of art

Gentle Monster has opened the doors of its first European flagship at 132 rue Vieille du Temple, in the heart of the Marais district.
Spread over two floors, the brand's immersive concept transforms every detail - from the set design to the robotic installations - into a sensory experience.

Here, visitors can discover

"L'Objet Cinétique à Tête Géante", a triptych of robotic faces animated by the Gentle Monster Robotics Lab;
"Star", a sculptural work whose chrome reflections metamorphose according to the light of day.

It's more than just a boutique: it's a living installation that questions the boundary between the real and the virtual, a terrain that the brand is now exploring through its collaboration with Google.

Fashion, AI and augmented perception: towards a new aesthetic of the gaze

Gentle Monster no longer simply designs frames, but imagines connected visual interfaces capable of merging the physical and digital worlds.
The ambition? To reinvent the relationship between fashion objects and data, between the human gaze and artificial vision.

AI-connected glasses announced for 2026 could enable an unprecedented virtual try-on experience, a feature that the luxury sector is massively embracing.
This technology, already used by AI R&D studios such as Artcare, offers consumers the possibility of virtually trying on a frame or garment, customizing styles and visualizing products in a realistic, interactive environment.

AI virtual mannequins for augmented fashion

In this new ecosystem combining AI, design and commerce, the AI virtual mannequins virtual mannequins are becoming key players.
These photorealistic avatars, developed by agencies such as Artcare, enable brands :

to present their collections in a dynamic and inclusive way;
offer a fluid, personalized e-commerce IA experience with no physical constraints;
and reduce their environmental footprint by cutting down on physical shoots.

Virtual models are no longer mere marketing tools: they embody a new form of visual identity, evolving and co-creative.
Through the diversity of bodies, cultures and aesthetics they represent, they contribute to a more inclusive, connected and sustainable fashion.

Artcare and the convergence of universes: when AI redefines creation

At Artcare, this convergence between technology and artistic expression is at the heart of the development of 100% AI mannequins.
Thanks to expertise combining 3D modeling, AI image generation and aesthetic data research, the agency supports fashion and luxury houses in the creation of coherent, immersive and innovative visual worlds.

This approach finds a direct echo in Gentle Monster's approach:
👉 an experiential vision where every interaction with the brand becomes an artistic act amplified by artificial intelligence.

A global vision of augmented fashion

With outlets in some fifteen countries, Gentle Monster continues to expand its footprint, particularly in Europe, where the fusion of retail, art and technology is appealing to a public in search of meaning and experience.

Past collaborations with Maison Margiela, Fendi, Ambush, Marine Serre and Heron Preston testify to the brand's constant drive for innovation, making it one of the designers shaping the fashion of the future.

At the same time, the rise of generative AI in fashion - from assisted design to the creation of virtual mannequins - confirms a global trend:
that of algorithmic, sensitive and inclusive fashion, where every visual detail becomes a point of emotional contact between the brand and its audience.

Conclusion: art meets data

The opening of the Gentle Monster flagship in Paris symbolizes more than geographic expansion: it's an artistic and technological statement.
It illustrates how AI, art and design are redefining the very notion of experiential luxury today.

For the fashion industry, this evolution opens up a new field of opportunities:

experimentation with personalized AI avatars,
development of immersive virtual try-on solutions,
creating sustainable, scalable digital campaigns.

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Gentle Monster inaugurates its first European flagship in Paris